Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
Jul 11, 2025
In 2025, as masculinity continues to evolve beyond traditional stereotypes of strength and dominance, we need to continue to challenge visual bias. Showing different depictions of masculinity is crucial because narrow or stereotypical portrayals don’t reflect how men perceive themselves. Diverse representations foster healthier identities, relationships and societies.
Content Spotlight
Jul 9, 2025
A shoot by Frazao Studio Latino that follows a family living and working in a farm in Antioquia, Colombia.
Content Spotlight
Jun 20, 2025
The power of inclusive imagery lies in its ability to portray the LGBTQIA+ community as dynamic, diverse, and relatable. Genuine everyday visual stories resonate across perceived barriers and promote greater awareness, acceptance, and understanding.
51³Ô¹ÏÍø video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Jul 10, 2025
Whether it’s the calm, simple elegance of minimalism or the bold, lively energy of maximalism, how can these different visual approaches enhance your video storytelling in a way that feels memorable?
Jul 2, 2025
Utilize video to present and frame sustainability as a journey, no matter which part of the journey you are at.
Jul 1, 2025
Anime is a global cultural phenomenon and for brands, it offers a recognisable cultural value that speaks to fans who love to share their passion.