Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
May 9, 2025
Beyond western stereotypes, an intimate portrait of a multi-generational Georgia ranching family.
Content Spotlight
Apr 25, 2025
Only 2% of 2024’s most popular visuals focus on sustainability—a surprising gap, given how urgent the topic is. Digital creator Boris Suntsov is working to shift that narrative. Through organic textures, natural tones, and abstract digital design, his work invites us to see sustainability in a new light. Explore how creative visuals can help drive meaningful change.
Content Spotlight
Apr 22, 2025
In the remote atoll of Tatakoto, in French Polynesia, scientists have identified corals capable of surviving extreme heat. This exceptional resistance could challenge our current understanding of coral reefs, at a time when climate change is threatening their survival.
51³Ô¹ÏÍø video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Apr 29, 2025
You know when you’re scrolling through social media, or browsing the web, and you come across a video that makes you stop and smile, happy cry, feel inspired, or open you up to explore new products and opportunities you otherwise would have swiped on by? Connecting on an emotional level is crucial, it requires meaningful storytelling and powerful visual techniques that evoke real moods and pass today's vibe check. In this article, we’ll discuss some ways you can truly resonate and build stronger emotional relationships with technology consumers through the power of video.
Apr 24, 2025
Social media is real and genuine, in other words 'authentic', and that is exactly what Latin American audiences are drawn to.
Content Spotlight
Mar 21, 2025
To celebrate the official legalisation of same-sex marriage in Thailand, Staticnak1983 and three other creators have shot beautiful lesbian couple's wedding—with both modern & traditional Thai elements.