VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Utilize video to present and frame sustainability as a journey, no matter which part of the journey you are at.
Anime is a global cultural phenomenon and for brands, it offers a recognisable cultural value that speaks to fans who love to share their passion.
As the birthplace of Islam and home to the two holiest cities. Saudi holds deep spiritual significance for the world’s roughly 2 billion Muslims -about 25% of the global population1.  Each year, millions travel to the Kingdom for Islamic rituals to fulfill one of the five pillars of Islam or seeking spiritual connection beyond the rituals. This sacred bond positions Saudi Arabia uniquely, not just as a destination, but as a spiritual home for Muslims across the world.
How can brands use video to tap into consumers' need for digital detox in today’s landscape of content oversaturation?
The power of inclusive imagery lies in its ability to portray the LGBTQIA+ community as dynamic, diverse, and relatable. Genuine everyday visual stories resonate across perceived barriers and promote greater awareness, acceptance, and understanding.
As luxury becomes more casual, brands can use photographic techniques, like emphasis, to avoid being exclusionary in how they visualize luxurious elements of travel.
Jul 11, 2025 In 2025, as masculinity continues to evolve beyond traditional stereotypes of strength and dominance, we need to continue to challenge visual bias. Showing different depictions of masculinity is crucial because narrow or stereotypical portrayals don’t reflect how men perceive themselves. Diverse representations foster healthier identities, relationships and societies.
Content Spotlight
Masculinity
EMEA
Jul 10, 2025 Whether it’s the calm, simple elegance of minimalism or the bold, lively energy of maximalism, how can these different visual approaches enhance your video storytelling in a way that feels memorable?
Video
EMEA
Design
Content Spotlight
Jul 9, 2025 A shoot by Frazao Studio Latino that follows a family living and working in a farm in Antioquia, Colombia.
Content Spotlight

VisualGPS in the News

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of 51³Ô¹ÏÍø, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of 51³Ô¹ÏÍø at Getty Images.

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of 51³Ô¹ÏÍø for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.