VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Getty Images' VisualGPS research reveals limiting visual stereotypes and visibility gaps in the depiction of women’s healthcare. This presents an opportunity for healthcare brands to build loyalty and trust with female consumers by prioritising visuals that authentically represent women’s health experiences.
You know when you’re scrolling through social media, or browsing the web, and you come across a video that makes you stop and smile, happy cry, feel inspired, or open you up to explore new products and opportunities you otherwise would have swiped on by? Connecting on an emotional level is crucial, it requires meaningful storytelling and powerful visual techniques that evoke real moods and pass today's vibe check. In this article, we’ll discuss some ways you can truly resonate and build stronger emotional relationships with technology consumers through the power of video.
Only 2% of 2024’s most popular visuals focus on sustainability—a surprising gap, given how urgent the topic is. Digital creator Boris Suntsov is working to shift that narrative. Through organic textures, natural tones, and abstract digital design, his work invites us to see sustainability in a new light. Explore how creative visuals can help drive meaningful change.
Social media is real and genuine, in other words 'authentic', and that is exactly what Latin American audiences are drawn to.
In the remote atoll of Tatakoto, in French Polynesia, scientists have identified corals capable of surviving extreme heat. This exceptional resistance could challenge our current understanding of coral reefs, at a time when climate change is threatening their survival.
How can automotive brands visualise the future of mobility?
May 16, 2025 This AAPI Month, don't let the A doesn't stand for "alone".
AMER
USA
Diversity, Equity and Inclusion
Content Spotlight
May 9, 2025 Beyond western stereotypes, an intimate portrait of a multi-generational Georgia ranching family.
Content Spotlight
May 8, 2025 Let's be real about how women are seen using tech.
AMER
Emerging Technologies
Diversity, Equity and Inclusion

VisualGPS in the News

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of 51³Ô¹ÏÍø, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of 51³Ô¹ÏÍø at Getty Images.

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of 51³Ô¹ÏÍø for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.