VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

See how Thai-based creator Johnce portrayed realistic moments of a Thai family in a luxury travel setting.
As Saudi Arabia continues its rapid transformation under Vision 2030, authentic and high-quality visuals are more important than ever. Getty Images’ MarhabaKSA collection explores these visual shifts, allowing brands to build genuine connections with Saudi consumers and bring more authentic visual stories to a global audience.
Getty Images' latest VisualGPS research offers fresh insights on how beauty brands can craft visuals that truly resonate with UAE consumers. Discover how you can leverage these insights to create more meaningful and inspiring beauty stories that empower self-expression.
Simplicity meets expression and human creativity—how minimalist neo-expressionism is redefining tech’s visual language.
British teens and Boomers deserve to be seen as they truly are: Vibrant, connected and full of life. Our Create by Getty Images event in Newcastle brought together local communities and creators to reframe these stories through authenticity and heart.
How can retail brands use visuals to engage consumers of tomorrow? By anticipating the rise of evolving consumer values and visualising consumers’ changing purchase drivers. Getty Images’ VisualGPS research reveals how changing values around mental health, climate change and the cost of living crises are shaping consumers of tomorrow.
Dec 12, 2025 This Shoot Spotlight highlights the content created at the Mexico City Create by Getty Images event.
Content Spotlight
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Latin America
Content Spotlight
Dec 11, 2025 In the ever-evolving world of visual storytelling, drones have emerged as game-changers for content creators. Once reserved for high-budget productions, drone technology has become increasingly accessible, empowering photographers and videographers to capture breathtaking perspectives that were previously out of reach.
Content Spotlight
Travel
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Dec 10, 2025 Technology should open doors, not close them. When it comes to tech, inclusion means giving seniors the tools and confidence to make autonomous decisions. This could be navigating an app or choosing the comfort of familiar routines.
APAC
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Diversity, Equity and Inclusion

VisualGPS in the News

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of 51³Ô¹ÏÍø, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of 51³Ô¹ÏÍø at Getty Images.

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of 51³Ô¹ÏÍø for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.