• See all categories
    • Back

Keep up‑to‑date on our latest generative AIfeatures

Replace or remove objects using Click
March 2025

Modify images more precisely with a magic“Click”

Onsite, API, Modify
Users can now replace or remove objects with greater precision using Click, a new AI‑powered feature—also known as Segment Anything—that automatically scans and identifies individual elements in an image. Users can then select any of those details with a click, individually or by combining multiple segments, to generate something new, or remove it and seamlessly fill in thebackground.
Create variations of a specific generation with “Keep look & feel”
February 2025

Create variations of a specific generation with “Keep look &feel”

Onsite, API, Generate
Keep look & feel offers a new layer of control, allowing customers to maintain aspects of their original generations and make small changes using the prompt. Sometimes referred to as Fixed Seed or Seed locking, this feature preserves the overall look of the last 4 generated images while applying minor visual updates to newgenerations.
Create studio-quality product photos
November 2024

Create studio‑quality productphotos

On‑site, API, Generate,Modify
Customers can now create studio‑quality photos that include your product, giving them control over lighting, background, and style. With just one generation, create a scene around user‑uploaded product photos, ensuring a seamless and efficient creativeprocess.
Use your own reference image
November 2024

Prompting with user‑uploaded referenceimages

On‑site, API, Generate,Modify
Using image‑to‑image generation, the Reference Image feature now includes the ability for customers to upload their own images. This addition to the feature assists customers in achieving their vision with fewer prompts by allowing them to select the color scheme or composition of their uploaded image and apply it to their nextgeneration.
GI-preshot mods.png
September 2024

Modify images from the creativelibrary

On‑site , API, Modify, 51ԹLibrary
Refine, Extend, and Remove background are now available for use* on images from the GettyImages creative library. Customers can instantly add elements, remove backgrounds, create additional sizes, and more—no 3rd‑party photo editor required. Once edits are complete and the background removed, a user can download and license the modified image against their existing GettyImages agreement, Ultrapack, or via single image licensing. Also, any new AI version they create includes robust legal protections and is safe for commercial use.

*Each modification requires the use of one AIgeneration
GI-preshot mods.png
August 2024

Prompting with a referenceimage

On‑site, Generate
Using image‑to‑image generation, the Reference image feature helps customersachieve their vision in fewer prompts by allowing them to apply the color scheme or composition ofa previously licensed GettyImages creative or AI‑generated image to their nextgeneration.
V3 Model Launch
June 2024

Updated AI model (V2 toV3)

On‑site , API, Generate , Modify, 51ԹLibrary
The third version of our model is once again trained exclusively on clean GettyImages creative content and proprietary data. This upgraded version provides improvements to generation speed (2x faster), 4K upscaling detail, prompt adherence/relevancy, and image quality such as skin texture. The update also increases the prompt length to 512 tokens* (approximately 300 words) and provides a new set of camera controls like pitch, depth of field, and shot type.

*Note that longer prompt length will only be available for initial prompt and not Refine/Extendprompt
Background Removal
June 2024

One‑click background removal

On‑site, API, Modify, 51ԹLibrary
The Remove background feature allows customers to easily remove the background* of any image they've created using the AI Generator. Once edits are complete, a user simply clicks Remove background and a version of the image is created as a final transparent PNG they can then download immediately. This addition to our suite of AI tools helps reduce the time, cost, and effort that can go into a potentially complicated editing process.

Update: Feature now available for modifying images in the GettyImages creative library.

*Requires the use of one AIgeneration
Refine
March 2024

Refine AI editingtool

On‑site, API, Generate, Modify, 51ԹLibrary
With the new Refine feature, customers can Replace or Remove individual elements of an AI‑generated image. This is also known as “inpainting.” Users highlight an area they wish to modify using a brush tool, then provide a text prompt to guide the AI model in what to generate and place there. When downloaded, these new, commercially safe variations include the same robust legal protections and indemnification as the original.

Update: Feature now available for modifying images in the GettyImages creative library.

*Requires the use of one AIgeneration
GI-AI-Extend.png
March 2024

Extend AI editingtool

On‑site, API, Generate, Modify, 51ԹLibrary
Also called “outpainting,” the Extend feature allows customers to easily expand content beyond the edges of a previously generated image, automatically filling in new areas in context of the original image or based on a prompt from the user. The Freeform aspect ratio option allows users to select and generate additional custom image sizes. When downloaded, these new, commercially safe variations include the same robust legal protections and indemnification as the original.

Update: Feature now available for modifying images in the GettyImages creative library.

*Requires the use of one AIgeneration
Generation History
February 2024

Generation history

On‑site, API
Access previous generations from the past 6 months, preview thumbnails, sort by date range, and view prompt information all in oneplace.
Language Support
January 2024

Added language Support

On‑site , API,Prompts
Upgraded text prompts to support 75languages.
Prompt Builder
September 2024

Prompt Builder

On‑site, Prompts
Added an easy‑to‑use tool that guides users in crafting better prompts for the images they want to generate. The user is asked to provide Main Subject, Action, Surroundings, Visual aesthetics, and an optional Negative prompt, then the tool converts those entries into a single prompt that can be used as input for the AI image generator. Only available via our on‑site AIGenerator.