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Selfridges opens Christmas shop 149 days ahead of the big day

Selfridges has opened its Christmas shop for those who want to recover from the heatwave with some wintry cheer. The department store has proudly claimed it is again the first in the world to unveil its Christmas section, a record 149 days ahead of the event itself. Shelves are already heaving with Christmas baubles ranging from a £6 lurex glass style to a £45 Santa on a motorcycle. Selfridges said the ongoing commercial success of the shop's summer launch translated into year-on-year record sales, driven by both domestic early Christmas shoppers and souvenir-hunting tourists.
Selfridges has opened its Christmas shop for those who want to recover from the heatwave with some wintry cheer. The department store has proudly claimed it is again the first in the world to unveil its Christmas section, a record 149 days ahead of the event itself. Shelves are already heaving with Christmas baubles ranging from a £6 lurex glass style to a £45 Santa on a motorcycle. Selfridges said the ongoing commercial success of the shop's summer launch translated into year-on-year record sales, driven by both domestic early Christmas shoppers and souvenir-hunting tourists.
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DETAILS

Editorial #:
1164886386
Collection:
PA Media
Date created:
July 29, 2019
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:03:56:03
Location:
United Kingdom
Mastered to:
QuickTime 8-bit Photo-JPEG HD 1920x1080 25p
Source:
PA Media
Object name:
tvt_pa-60109.mov