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Matcha's Surging Popularity Leads To Global Shortage

BERKELEY, CALIFORNIA - JULY 15: (AUDIO OMITTED) Sam Butarbutar whisks matcha as he makes a matcha drink at Third Culture on July 15, 2025 in Berkeley, California. A recent surge in matcha's popularity has led to a global matcha shortage, driven by soaring demand and limited production in Japan, where high-quality matcha is grown. The labor-intensive harvesting and processing methods of matcha, along with a decline in the number of Japanese tea farmers, have further exacerbated the shortage. (Footage by Justin Sullivan/Getty Images)
BERKELEY, CALIFORNIA - JULY 15: (AUDIO OMITTED) Sam Butarbutar whisks matcha as he makes a matcha drink at Third Culture on July 15, 2025 in Berkeley, California. A recent surge in matcha's popularity has led to a global matcha shortage, driven by soaring demand and limited production in Japan, where high-quality matcha is grown. The labor-intensive harvesting and processing methods of matcha, along with a decline in the number of Japanese tea farmers, have further exacerbated the shortage. (Footage by Justin Sullivan/Getty Images)
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DETAILS

Credit:
Justin Sullivan
Editorial #:
2225279900
Collection:
Getty Images News Video
Date created:
July 15, 2025
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:00:11:23
Location:
Berkeley, California, United States
Mastered to:
MPEG-4 8-bit H.264 4K 3840x2160 30p
Source:
Getty Images News Video
Object name:
justinsullivan-776356592_sullivan_matcha_05