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ROTTERDAM, NETHERLANDS - MAY 12, 2024: Pro-Palestinian protesters gathered in front of Zara stores, part of the Spanish Inditex fashion group on Sunday (May 12). Protesters gathered in front of the Rotterdam branch carried Palestinian flags and banners stating 'Killing is not enough. Zara mocks the death and sorrow of Palestinians,' 'Boycott Zara,' and 'Ceasefire Now.' Zara halted an advertising campaign in December 2023 after calls for a boycott because Palestinians found it offensive. The boycott calls against Inditex brands began in 2022 after Joey Schwebel, owner of 84 Inditex franchise stores in Israel, supported Itamar Ben Gvir, the Israeli National Security Minister and leader of the Jewish Power party. Israel has pounded Gaza following a cross-border attack by the Palestinian resistance group, Hamas, on Oct. 7, which killed less than 1,200 people. Nearly 35,000 Palestinians, most of them women and children, have since been killed, and over 78,600 injured, according to Palestinian health authorities. Seven months into the conflict, vast swathes of Gaza lay in ruins amid a crippling blockade of food, clean water and medicine. Israel is accused of genocide at the International Court of Justice (ICJ). An interim ruling in January said it is "plausible" that Tel Aviv is committing genocide in Gaza, ordering it to stop such acts and take measures to guarantee that humanitarian assistance is provided to civilians in Gaza. South Africa on Friday asked the ICJ to order Israel to withdraw from Rafah as part of additional emergency measures over the war.(Footage by Abdullah Aşıran /Anadolu Agency via Getty Images)