Burger wars: McDonald's and Burger King both announce expansion plans
Burger wars: McDonald's and Burger King both announce expansion plans; ENGLAND: London: McDonald's:
INT
SEQUENCE SPEEDED UP: Man buying burger in McDonalds restaurant, Hume up to counter & i/c SOT
EXT
GV McDonald's PAN to GV Burger King ZOOM IN on Burger King sign
McDonald's:
INT
Andrew Taylor (Mcdonalds UK) interview SOT
- have four times market share of Burger King
Burger King:
David G Williams (Burger King) interview SOT
- we have the better product
McDonald's:
Andrew Taylor (Mcdonalds UK) interview SOT
- can't see Burger King eroding our business
Burger King:
David G Williams (Burger King) interview SOT
- we have many competitors and we respect them all
McDonald's:
Andrew Taylor (Mcdonalds UK) interview SOT
- Ronald (McDonald - company symbol) is king / ask my kids
EXT
GV Pizza Hut ZOOM IN
CS Chiquito (Mexican restaurant) PULL OUT & FAST PAN to picture of burger on hoarding
McDonald's:
INT
Peter Backman (Foodservice Intelligence Ltd) interview SOT
- won't catch up with Americans for 25 years on eating out statistics
TCS cash till
SEQ SPEEDED UP: Staff and customers at counter
TCS tray of food PULL OUT as staff member places it on counter
LA CMS (funny angle) tray of food pushed across counter to customer
TX 30.12.97/C5N





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Credit:
Editorial #:
1172453561
Collection:
ITN
Date created:
December 30, 1997
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:02:16:06
Location:
United Kingdom
Mastered to:
QuickTime 8-bit Photo-JPEG SD 720x576 25p
Originally shot on:
576 25i
Source:
ITN
Object name:
bsp301297040_0.mov
- Burger King,
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