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Kumamon Gets Rebranded In China With New Local Name

BEIJING--Kumamoto Prefecture’s popular bear-like mascot made a fresh debut in China on March 19 when its new Chinese name was revealed at a news conference here. The kanji characters for the new name, Xiong Ben Xiong, stand for Kumamoto bear. Kumamoto Prefecture selected it as people in China have been calling the mascot by the nickname. The prefecture said Chinese authorities have accepted its application for the name's trademark registration. The prefecture had used a different name, Ku MA Meng, which is closer to the pronunciation of Kumamon, but it didn’t gain popular recognition among the Chinese public and a third party had already trademarked it.
BEIJING--Kumamoto Prefecture’s popular bear-like mascot made a fresh debut in China on March 19 when its new Chinese name was revealed at a news conference here. The kanji characters for the new name, Xiong Ben Xiong, stand for Kumamoto bear. Kumamoto Prefecture selected it as people in China have been calling the mascot by the nickname. The prefecture said Chinese authorities have accepted its application for the name's trademark registration. The prefecture had used a different name, Ku MA Meng, which is closer to the pronunciation of Kumamon, but it didn’t gain popular recognition among the Chinese public and a third party had already trademarked it.
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DETAILS

Restrictions:
No sales to customers in China or Korea
Credit:
The Asahi Shimbun Video
Editorial #:
1136975356
Collection:
The Asahi Shimbun Video
Date created:
March 19, 2019
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:00:25:17
Location:
BEIJING, Japan
Mastered to:
QuickTime 8-bit Photo-JPEG HD 1920x1080 29.97p
Source:
The Asahi Shimbun Video
Object name:
20190319kumamon_1.mov