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Mohan Murjani on creating fashion designer labels; 1981

Interview with businessman, Mohan Murjani, Chairman of the Murjani group (aston says he is the Managing Director of Murjani Industries). Here he speaks about the concept of designer clothing, how he had the idea to change the label on ordinary garments to see if they would be more appealing to customers if they had a designer label. He also mentions that they wanted to work with Yves Saint Laurent, but that didn't work out, so they worked with America Artist, Gloria Vanderbilt; 1981 (LSFE055A - AEVZ001J)h
Interview with businessman, Mohan Murjani, Chairman of the Murjani group (aston says he is the Managing Director of Murjani Industries). Here he speaks about the concept of designer clothing, how he had the idea to change the label on ordinary garments to see if they would be more appealing to customers if they had a designer label. He also mentions that they wanted to work with Yves Saint Laurent, but that didn't work out, so they worked with America Artist, Gloria Vanderbilt; 1981 (LSFE055A - AEVZ001J)h
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Restrictions:
No use as a complete program, for sequential use with other BBC clips, for unofficial association with BBC, or in a manner that brings BBC into disrepute. Additional BBC Motion Gallery restrictions apply – see Section 3(g) of applicable Getty Images license agreement. Please contact Getty Images for any use of this clip for education/learning purposes.
Credit:
BBC Motion Gallery Editorial/BBC Archive
Editorial #:
1461042734
Collection:
BBC Editorial
Date created:
April 22, 1981
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:00:52:02
Location:
Hong Kong
Mastered to:
QuickTime 10-bit ProRes 422 Standard HD 1920x1080 25p
Source:
BBC Editorial
Object name:
theriskbusiness_lsfe055a_22