Scripps calls WNBA broadcast an opportunity to win ratings, expand women's sports coverage nationally at house hearing
House Energy and Commerce Communications and Technology Subcommittee Ranking Member Doris Matsui and Scripps Sports President Brian Lawlor discuss promoting equitable access and fair compensation for athletes, the Ion platform's role in showcasing women's sports as a priority for the company, broadcast rights acquired for WNBA Friday night games, successfully increasing the league's reach by 30%, and plan to expand with a live studio show, partnering with CBS, Amazon, and ESPN for the National Women's Soccer League, aiming to provide a national platform for women's sports accessible to viewers for free at a House Energy and Commerce Communications and Technology Subcommittee hearing after an NFL game was streamed exclusively on Peacock.
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Editorial Use only. May not be used as partisan political campaign material to promote or oppose the candidacy of any person for elective public office, and may not be used to distort the objects and purposes of the hearing or cast discredit or dishonor any member of the House or bring the House or any Member into disrepute. Contact your local office for all commercial or promotional uses.
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1980660705
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Date created:
January 31, 2024
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