Marketing: Adidas 'three-stripe' brand under threat
Marketing: Adidas 'three-stripe' brand under threat; Bavaria:
Islam speaking with Herbert Hainer (Chief Executive, adidas) as look at pictures on wall (not heard) (5 SHOTS)
Herbert Hainer (Chief Executive, adidas) interviewed SOT
- Germany is our home country as a company, we have headquarters there, the company was founded in Germany, clear market leader in Germany, double size of main competitor, we have German national team under contract, once in a lifetime opportunity that World Cup is coming back, gathered more than one hundred people together in a separate building, they are working for the whole World Cup programme, set ourselves quite aggressive targets
Digital clock showing countdown to 2006 FIFA World Cup
EXT/ NIGHT
Adidas office block
People working in offices (2 SHOTS)
Adidas offices PAN giant billlboard showing Adidas advert
INT
Reception at Adidas headquarters
Archive filled with shelves of Adidas trainers and football boots
Karl-Heinz Lang (Adidas archives) taking Adidas shoebox from shelf to show antique long jump shoe from 1936 designed by Adi Dassler, worn by Jesse Owens
Lang holding antique long jumping shoe (2 SHOTS)
Karl-Heinz Lang (Adidas archives) interviewed SOT
- Immediately American and Asian companies started to imitate his (Adi Dassler's) shoes
Football boots from 1954 (worn when Germany won World Cup), made by Dassler, in white gloved hands of Lang
i/c
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No use by national or regional TV or radio news in UK and Ireland until 4 days after date of creation. Prior approval required if clip features ITN newsreader or reporter in sound or vision, please contact your local Getty Images representative.No use by regional TV or radio in UK and Ireland until 3 days after date of creation. Prior approval required if clip features ITN newsreader or reporter, please contact your local Getty Images representative.
Credit:
Editorial #:
679960258
Collection:
ITN
Date created:
December 20, 2005
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:02:17:14
Location:
Germany
Mastered to:
QuickTime 8-bit Photo-JPEG SD 720x576 25p
Originally shot on:
576 25i
Source:
ITN
Object name:
t20120537_2751.mov
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