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Matcha's Surging Popularity Leads To Global Shortage

BERKELEY, CALIFORNIA - JULY 15: Sam Butarbutar makes a matcha drink at Third Culture on July 15, 2025 in Berkeley, California. A recent surge in matcha's popularity has led to a global matcha shortage, driven by soaring demand and limited production in Japan, where high-quality matcha is grown. The labor-intensive harvesting and processing methods of matcha, along with a decline in the number of Japanese tea farmers, have further exacerbated the shortage. (Photo by Justin Sullivan/Getty Images)
BERKELEY, CALIFORNIA - JULY 15: Sam Butarbutar makes a matcha drink at Third Culture on July 15, 2025 in Berkeley, California. A recent surge in matcha's popularity has led to a global matcha shortage, driven by soaring demand and limited production in Japan, where high-quality matcha is grown. The labor-intensive harvesting and processing methods of matcha, along with a decline in the number of Japanese tea farmers, have further exacerbated the shortage. (Photo by Justin Sullivan/Getty Images)
Matcha's Surging Popularity Leads To Global Shortage
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Credit:
Justin Sullivan / Staff
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2225278681
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Getty Images News
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July 15, 2025
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